VODAFONE

BRIEF

Vodafone had experienced some issues providing reliable mobile signals to their customers. To prove they had thoroughly ironed out their problems we were tasked with creating unequivocal proof they now had a bulletproof mobile network.

THE BIG IDEA

V8 Supercar champion Mark Skaife was tasked with driving a high powered BMW with all of the windows blacked out around a deserted race track using only the Vodafone network to guide him.  A mobile phone with camera was attached to the exterior of the car to be Mark’s eyes. Using the Vodafone network the footage was then live-streamed to an iPad in the cockpit. Using drones, interior and exterior cameras mounted to the car we created a nail-biting action-packed fly on the wall view of the experience!

RESULT

Originally this footage was only marked for online application but upon release, the piece was so popular it ended up being used as a Vodafone television commercial.

ADDITIONAL COLLATERAL

In addition to this content work. Intoto has created a range of digital and printed creative, including interior graphics, printed brochures, and iconography.