COMPASS GROUP:
DALLUCCI EATERIES
KIOSK & MENU
THE BRIEF
We were tasked with designing, strategising, and shooting the stills and motion for the new Dallucci Eateries digital menus and kiosks across Australia. The brief was to be bold, stand out and most of all look fresh and delicious!
THE EXECUTION
Setting up two simultaneous sets, one with still photography and the other motion. We were able to merge both mediums seamlessly. The two sets allowed for live testing with our onset VFX team to get the desired cinemagraph result.
THE RESULT
Real textures, vibrant colours, modern propping, harmonised motion and still lighting created menu and kiosk imagery that looked like a window into a fresh kitchen. The eateries went from being functional, to a space for culinary indulgence.
WHAT THEY SAID
‘The Intoto team created standout imagery that exceeded our expectation. The attention to detail, art direction and fluidity of the operation allowed for a stress free experience with stunning results that have taken the Caffe Dallucci brand to the next level’.
Jonathan Neech
GM Brand Development
INGHAM’S:
PLANT COLLECTIVE
NEW BRAND CREATION
THE BRIEF
Ingham’s is recognised as Australia’s leading poultry grower in Australia and New Zealand. Ingham’s identified the need to diversify their product range and asked Intoto to build a brand around NPD plans to launch a plant-based nugget. The brief was to maintain relevance with chicken nugget consumers, maximising appetite appeal and promote trial.
THE EXECUTION
Intoto and Ingham’s collaborated, bringing extensive chicken, foodie and branding experience together, co-authoring the positioning, naming, brand creation and packaging design. Leveraging all of Intoto’s internal capabilities including mouth-watering photography on front of pack to entice new shoppers to trial.
THE RESULT
Supplied initially to Aldi as a job lot allocation, the Plant Collective has exceeded all sales expectations, selling through prior to the planned end date. Providing real-market validation of Ingham’s diversification capabilities in plant-based product development and Intoto’s talents to leverage category language to support emerging new products.
YUM! CHINA
& LAVAZZA
THE BRIEF
Collaborating with YUM! China and Lavazza Italy, we were commissioned to design, and shoot promotions for their flagship store in Shanghai, China. The brief was to develop a design and photography style that communicated Italian dedication to coffee and food in a way that resonated with the Chinese market yet stayed true to the Lavazza brand.
THE EXECUTION
Across two concurrent sets over two weeks we shot stills, and motion imagery to create cinemagraphs for multiple products. This setup allowed us to capture twice as many shots, by using the same food styling, preparation and photography teams on both sets.
THE RESULT
Italian elegance infused with warmth and energy, brought to life through cinemagraphs used in-store, for the launch campaign and on social.
WHAT THEY SAID
‘The Intoto team puts their heart and soul into everything they do. Their genuine dedication to our success makes them wonderful business partners to work with. They have been instrumental in establishing the visual identity of our new brand initiatives, bringing our visions to life with their creativity, art direction, post production magic and unwavering support.’
Diana Wang
New Concept Incubation Manager
YUM China
KFC
AUSTRALIA, USA,
CHINA, FRANCE, MIDDLE EAST,
CANADA AND THAILAND
THE BRIEF
For over 20 years, we have been creating stunning still and motion imagery for KFC in Australia, and across multiple international markets. The creative briefs, execution and requirements vary from market to market, however, there is always one constant: absolute mouth-watering, irresistible, original taste appeal.
THE EXECUTION
Our sets are built for quality, functionality and creativity. We know the product and how to break up what can be “a very brown colour affair”.
THE RESULTS
Using the right lenses, lightning, reflections, motion blur and more! We are proud of the consistent mouth-watering results we achieve. We pride ourselves on always pushing for next new ‘look’.
WHAT THEY SAID
‘It goes without saying that I would highly recommend Intoto to any business looking to elevate their current Menu Boards and/or Merchandising. They are legends’.
Natalie Garvey
KFC US Marketing Manager
KFC LEARNING GAME
THE BRIEF
To develop a team member online tool that aims to improve product compliance and accuracy in an engaging, fun environment. Learn how to make, pack and deliver the perfect product and therefore enhance customer satisfaction.
THE EXECUTION
We modified an ‘off the shelf’ technology platform and created graphically engaging visual tools. Team members can access their game-rank within their store as well as Australia wide, therefore generating healthy competition and a drive to improve. Store incentives also marketed the game from within store to help generate excitement and participation.
THE RESULTS
We created a fun and engaging tool to make learning fun. We achieved 51% update in the first week of launch.
VODAFONE
BRIEF
Vodafone had experienced some issues providing reliable mobile signals to their customers. To prove they had thoroughly ironed out their problems we were tasked with creating unequivocal proof they now had a bulletproof mobile network.
THE EXECUTION
V8 Supercar champion Mark Skaife was tasked with driving a high powered BMW with all of the windows blacked out around a deserted race track using only the Vodafone network to guide him. A mobile phone with camera was attached to the exterior of the car to be Mark’s eyes. Using the Vodafone network the footage was then live-streamed to an iPad in the cockpit. Using drones, interior and exterior cameras mounted to the car we created a nail-biting action-packed fly on the wall view of the experience!
RESULT
Originally this footage was only marked for online application but upon release, the piece was so popular it ended up being used as a Vodafone television commercial.
ADDITIONAL COLLATERAL
In addition to this content work. Intoto has created a range of digital and printed creative, including interior graphics, printed brochures, and iconography.
BEATS MILK
THE BRIEF
With the international demand for vegan products exploding we were tasked with creating a milk alternative brand that captured the publics’ imagination and stood out amongst the crowd.
THE EXECUTION
Milk has been a staple product for people for centuries but few know that milk alternatives can be as good or even better for their health. We took that thought and created packaging and a campaign that showed just how much better BEATS MILK is than milk!
THE RESULTS
The brand is set to launch in Hong Kong and locally in the near future. We are super excited to see how people will react to these fun tongue in cheek milk alternatives!